For more than three decades, I’ve worked at the intersection of music, media, technology, and brand partnerships.
I’ve helped build digital media businesses, created branded entertainment programs, produced livestream events, and worked with artists, labels, broadcasters, and global brands throughout the evolution of the music industry.
Signl, is a platform designed for the next generation of artist marketing.
Independent artists have audiences but often lack the infrastructure to organize fans, activate sponsors, measure campaigns, and build lasting direct relationships. Brands, meanwhile, struggle to efficiently work with dozens of emerging artists while maintaining consistent reporting and execution.
Signl bridges that gap.
“The Dark Side of the Moon cover intrigued me when I bought it in April 1973. I was 19 at the time and Pink Floyd was becoming a mainstream success with a growing fan base, myself included. The mind-blowing music coupled with lyrics exploring themes of alienation, loss, and materialism struck a personal note which echoes within me to this day.” MA
David, a founding member of American Weekend Entertainment, is a senior business development and sales leader with deep expertise monetizing media assets and building strategic partnerships. He began at ABC News as Director overseeing content licensing, sales, operations and P&L, then led licensing and content sales at CNN Worldwide (CNN, HLN, CNN.com, CNNMoney.com, CNN Images), driving video and stills monetization across broadcast and digital properties. At NewsLook he built and scaled enterprise SaaS video distribution and monetization, more than doubling revenue and expanding publisher and supplier networks.
“The Dead was a band I heard a lot before but really discovered in college. The music was (and is!) amazing and mysterious and democratic all at the same time. I listened and read and went to shows and bought merch, including show tickets from the band. How many bands performed more than 2,200 shows, each of which was unique on their own? And still are releasing shows? Music, clothes, marketing, touring, merchandising, sound production, artwork, logos are just some of the unique contributions the Dead have made. The album artwork was so unique and the music inside was one of a kind – a band that always sounded better live”.
David is a strategic leader who advocates for the best user experience by executing swiftly, digging deep for solutions and embracing collaboration. Having spent 22 years at Yahoo!, David excells at solving complex problems, sparking innovation and inspiring colleagues to execute and exceed expectations.
“I live for music and the thrill of discovery, and nothing inspires me more than taking a chance on a new artist and falling in love with a song on first click. I attend more than 100 live shows a year in a relentless quest to find the Next Great New Band”.
Emmy-nominated producer with over 20 years of experience in the media and entertainment industry. Board advisor to DataArt (Global IT Consultants) in the Media and Entertainment practice, focusing on the music and sports betting industry. Previously held Leadership roles at Universal Music Group, Warner Music Group, Sony Music, and Cinedigm. Principal Partner at TCO Advisors consulting group and Co-founder of Wonderama Holding LLC, producing a multi-platform syndicated TV show for kids currently with over 150 episodes in Global syndication.
“After 30 years in the music biz, my all time favorite album has to be London Calling, The Clash. Joe Strummer and the band struck a nerve with me with their passion, great lyrics/music.”
An experienced digital executive skilled in strategy, UX/UI software development, and E-commerce, Eddie has helped create pioneering products and businesses for over a dozen startups as well as well-known brands including Atari, Activision, The Jim Henson Company, Electronic Arts, Mattel, E*TRADE, Match.com, IAC, AT&T Wireless, and Healthgrades.
