01 - THE GREAT UNBUNDLING OF MUSIC
Technology Changed
Who Can Build An Audience
Recording no longer requires a major studio.
Distribution no longer requires a major label.
Audience development no longer requires radio.
Independent artists can now create, distribute and promote their music globally from a laptop and a phone.
150,000+
Tracks uploaded to streaming platforms every day.
The result isn’t more opportunity, it’s radically more supply – and radically more fragmented attention
02 - A NEW GENERATION OF INDEPENDENT ARTISTS
The tools are In more hands than ever before.
Hundreds of thousands emerging artists in the US are building audiences without a major label.
OLD MODEL
Few Gatekeepers
Mass Audience
Labels
Radio
Retail
VS
NEW MODEL
Many Creators
Fragmented Communities
Social Media & Messaging
Digital Streaming Platforms
02 - A NEW GENERATION OF INDEPENDENT ARTISTS
The tools are In more hands than ever before.
Hundreds of thousands emerging artists in the US are building audiences without a major label.
OLD MODEL
Few Gatekeepers
Mass Audience
Labels
Radio
Retail
VS
NEW MODEL
Many Creators
Fragmented Communities
Social Media & Messaging
Digital Streaming Platforms
03 - THE AUDIENCE DIDN'T DISAPPEAR, IT FRAGMENTED
The aggregation moved downstream.
The decline of radio and other mass media gatekeepers doesn’t mean that music lost it’s ability to aggregate attention.
Instead of several radio stations reaching a a few million music fans, you now have thousands of of artists each reaching 25k, 100k, 500k, 1M+ highly relevant fans.
The problem: No one has effectively put those audiences back together for brands.
153K
Fans
637K
Fans
78K
Fans
236K
Fans
And over 350 thousand more!
Result: Millions of fans – Disconnected.
03 - THE AUDIENCE DIDN'T DISAPPEAR, IT FRAGMENTED
The aggregation moved downstream.
The decline of radio and other mass media gatekeepers doesn’t mean that music lost it’s ability to aggregate attention.
Instead of several radio stations reaching a a few million music fans, you now have thousands of of artists each reaching 25k, 100k, 500k, 1M+ highly relevant fans.
The problem: No one has effectively put those audiences back together for brands.
153K
Fans
637K
Fans
78K
Fans
236K
Fans
Hundreds of Thousands More
Result: Millions of fans – Disconnected.
04 - FROM FRAGMENTATION TO NETWORK
Artists built the audiences. Technology fragmented them. Signl connects them.
Artists
Independent Reach – Powerful Audiences
Brands
Scale, Relevance, and measurable outcomes.
05 - FROM AUDIENCES TO COMMUNITIES
Success today is about owning relationships - not renting them.
OWN
Build direct relationships across channels you control
ENGAGE
Communicate authentically at scale – social, email, SMS/MMS.
UNDERSTAND
First-party data creates insights most platforms can’t give you.
MONETIZE
Stronger relationships create more value and opprtunity
04 - FROM FRAGMENTATION TO NETWORK
Artists built the audiences. Technology fragmented them. Signl connects them.
Artists
Independent Reach – Powerful Audiences
Brands
Scale, Relevance, and measurable outcomes.
Brands
Scale, Relevance, and measurable outcomes.
06 - Brands need scale.
Artists need opportunity.
The connection creates value for everyone.
BRANDS RECEIVE
- Access to engaged music communities
- Scale across multiple artists
- Measurable impact and performance
ARTISTS RECEIVE
- New revenue opportunities
- Brand partnerships that make sense
- Resources to grow their careers
07 - The Future Belongs To Networks
The next generation of music infrastructure won’t be built around controlling artists, it will be built around connecting them.
