Traditional advertising struggles to capture attention in a fragmented media landscape. Audiences tune out what fees forced—and brands miss the moment.
The solution isn’t more media, it’s better integration
Traditional advertising struggles to capture attention in a fragmented media landscape. Audiences tune out what fees forced—and brands miss the moment.
The solution isn’t more media, it’s better integration
We build campaigns that live natively within music culture—powered by artists, distributed across Music Daily Network, and designed to enagage audiences without disruption.
Campaign formats include:
We build campaigns that live matively within music culture—powered by artists, distributed across Music Daily Network, and designed to enagage audiences without disruption.
Campaign formats include:
ALIGN
Match brands with the right artists, audiences, and cultural moments
CREATE
Develop authentic artist-led campaign concepts
DISTRIBUTE
Activate across Music Daily Network and partner channels
MEASURE
Track engagement, reach, and performance in real time
ALIGN
Match brands with the right artists, audiences, and cultural moments
CREATE
Develop authentic artist-led campaign concepts
DISTRIBUTE
Activate across Music Daily Network and partner channels
MEASURE
Track engagement, reach, and performance in real time
Reach audiences through culture not interruption—driving stronger engagement and recall.
Execute integrated campaigns with a turnkey partner built for speed and scale.
Collaborate with brands in ways that align with your voice and audience.
Reach audiences through culture not interruption—driving stronger engagement and recall.
Execute integrated campaigns with a turnkey partner built for speed and scale.
Collaborate with brands in ways that align with your voice and audience.
Powered by Signl — connecting brands, artists, and audiences through data driven engagement
Powered by Signl — connecting brands, artists, and audiences through data driven engagement
For more than three decades, I’ve worked at the intersection of music, media, technology, and brand partnerships.
I’ve helped build digital media businesses, created branded entertainment programs, produced livestream events, and worked with artists, labels, broadcasters, and global brands throughout the evolution of the music industry.
Signl, is a platform designed for the next generation of artist marketing.
Independent artists have audiences but often lack the infrastructure to organize fans, activate sponsors, measure campaigns, and build lasting direct relationships. Brands, meanwhile, struggle to efficiently work with dozens of emerging artists while maintaining consistent reporting and execution.
Signl bridges that gap.
“The Dark Side of the Moon cover intrigued me when I bought it in April 1973. I was 19 at the time and Pink Floyd was becoming a mainstream success with a growing fan base, myself included. The mind-blowing music coupled with lyrics exploring themes of alienation, loss, and materialism struck a personal note which echoes within me to this day.” MA
David, a founding member of American Weekend Entertainment, is a senior business development and sales leader with deep expertise monetizing media assets and building strategic partnerships. He began at ABC News as Director overseeing content licensing, sales, operations and P&L, then led licensing and content sales at CNN Worldwide (CNN, HLN, CNN.com, CNNMoney.com, CNN Images), driving video and stills monetization across broadcast and digital properties. At NewsLook he built and scaled enterprise SaaS video distribution and monetization, more than doubling revenue and expanding publisher and supplier networks.
“The Dead was a band I heard a lot before but really discovered in college. The music was (and is!) amazing and mysterious and democratic all at the same time. I listened and read and went to shows and bought merch, including show tickets from the band. How many bands performed more than 2,200 shows, each of which was unique on their own? And still are releasing shows? Music, clothes, marketing, touring, merchandising, sound production, artwork, logos are just some of the unique contributions the Dead have made. The album artwork was so unique and the music inside was one of a kind – a band that always sounded better live”.
