ABOUT SIGNL

Independent Artists
Built the Audience.
SIGNL Is Building the Network.

Independent artists have never had more power to create, distribute, and build audiences on their own.  But their remain fragmented across dozens of platforms and channels as well as thousands of fan communities – limiting what any one aritst can offer a major sponsor.

SIGNL was created to change that.

An Advertising Network
Built For Artists

SIGNL brings independent artist audiences together into a coordinated advertising network – while each artist keeps heir own identity, voice and relationship with their fans.

Artists gain access to brand opportunities that are difficult to secure individually.  Brands gain a simpler way to activate across muliple artist communities through one coordinated campaign.

Independent audiences – network scale.

The Technology Changed,
The Model Didn't.

Artist can now record, distribute, promote, and build significant audiences without traditional gatekeepers.  But the advertising infrastructure hasn’t caught up.

For decades, media networks created value by aggregating fragmented audiences and making them easier for advertisers to buy.  Independent musicians have never had this infrastructure.

That’s the opportunity SIGNL is building around.

The Network Is Already
Taking Shape

Fourteen independent artists joined SIGNL before the platform was even designed – bringing 2.4 million music fans into the founding network. 

They didn’t join for another piece of software.

They joined around a shared idea: independent artists should be able to preserve their independence while gaining the economic power that comes from scale.

And we’re just getting started.

Music Knows No Borders.
Neither Should The Network.

SIGNL is being built to connect independent music communities across artists, genres, markets, and eventually borders – creating a new advertising channel around one of the world’s most enduring forms of attention: music fandom.

Artists stay independent.  Audiences come together.  Everyone gains from the network.

JENNIFER PHELPS

Director, artist success
With deep roots across five record labels (from indie boutiques to major labels including the BMG & Sony joint venture), Jennifer has guided artists from their first chart entry to Grammy stages and Academy Award wins. She’s built the kind of relationships with artists, managers, labels, and publishers that only come from genuinely caring about the music — and the people who make it.
Now, as a driving force behind Music Daily and its artist Collective, Jennifer brings that same firepower to independent and emerging artists. She’s not just opening doors — she’s building new ones.
Her career spans music, film, television, and advertising, with licensing and casting credits for HBO, MTV, NFL Films, MLB.  If you’re ready to be heard,  Jennifer is ready to make it happen.

mel adler

founder & ceo

For more than three decades, I’ve worked at the intersection of music, media, technology, and brand partnerships.

I’ve helped build digital media businesses, created branded entertainment programs, produced livestream events, and worked with artists, labels, broadcasters, and global brands throughout the evolution of the music industry.

Signl, is a platform designed for the next generation of artist marketing.

Independent artists have audiences but often lack the infrastructure to organize fans, activate sponsors, measure campaigns, and build lasting direct relationships. Brands, meanwhile, struggle to efficiently work with dozens of emerging artists while maintaining consistent reporting and execution.

Signl bridges that gap.

“The Dark Side of the Moon cover intrigued me when I  bought it in April 1973.  I was 19 at the time and Pink Floyd was becoming a mainstream success with a growing fan base, myself included.  The mind-blowing music coupled with lyrics exploring themes of alienation, loss, and materialism struck a personal note which echoes within me to this day.”   MA