For more than three decades, I’ve worked at the intersection of music, media, technology, and brand partnerships.

I’ve helped build digital media businesses, created branded entertainment programs, produced livestream events, and worked with artists, labels, broadcasters, and global brands throughout the evolution of the music industry.

Signl, is a platform designed for the next generation of artist marketing.

Independent artists have audiences but often lack the infrastructure to organize fans, activate sponsors, measure campaigns, and build lasting direct relationships. Brands, meanwhile, struggle to efficiently work with dozens of emerging artists while maintaining consistent reporting and execution.

Signl bridges that gap.

“The Dark Side of the Moon cover intrigued me when I  bought it in April 1973.  I was 19 at the time and Pink Floyd was becoming a mainstream success with a growing fan base, myself included.  The mind-blowing music coupled with lyrics exploring themes of alienation, loss, and materialism struck a personal note which echoes within me to this day.”   MA